TAHMINA AKTER RAINY. AI-DRIVEN MARKETING ANALYTICS FOR RETAIL STRATEGY: A SYSTEMATIC REVIEW OF DATA-BACKED CAMPAIGN OPTIMIZATION. International Journal of Scientific Interdisciplinary Research, [S. l.], v. 6, n. 1, p. 28–59, 2025. DOI: 10.63125/0k4k5585. Disponível em: https://ijsir.org/index.php/IJSIR/article/view/4. Acesso em: 7 jan. 2026.